Why you?

Unless it’s selling a pure commodity, every successful business has figured out a way to differentiate itself from its competition. That is, it has answered the question of, “how is my product or service different and therefore better, than everyone else’s and here’s why should you buy from me.” Much of the time, a business’s differentiation strategy is very direct: Wal-Mart differentiates itself with low prices and that’s about it. In other cases, the differentiation is more subtle: “Chevy Runs Deep” is meant to invoke a sense of history and tradition versus its competition. 

Here’s an excellent example of differentiation close to our industry. This plumbing business has established itself as the expert (see last week’s post, Be the expert) on older homes. Now, my guess is that most experienced plumbing contractors can handle the challenges of an older home just fine. But, as a consumer, I may not know that. What makes this tactic even more effective is that this contractor is not located in a newly constructed suburb, but in an area where there are many older, classic homes. He’s matching his marketing to the market. As a consumer, if I need a plumbing contractor and I have an older home, I’d better call them. After all, I need an expert, not just any plumber. 

As a water systems contractor, how are you differentiating yourself from your competition? The list of ways to do it is long. But, as a business owner, if you don’t, you’re just like everyone else.

44 thoughts on “Why you?

  1. Pingback: No stone unturned | Franklin in the Field

  2. The hardest part is editing, but if you do a few practice takes and know your stuff, you can
    get it right the first time. This is, of course,
    the hardest and longest part, but by renaming all
    your chapter headings you already know where you want to go
    with each section. Simply put, these are pre-written articles
    that are available for public acquisition.

  3. Great blog! Do you have any recommendations for aspiring writers?
    I’m hoping to start my own blog soon but I’m a little lost on everything.

    Would you advise starting with a free platform like WordPress or go for
    a paid option? There are so many options out there that I’m completely overwhelmed .. Any recommendations? Appreciate it!

  4. Hey There. I found your blog using msn. This is a very well
    written article. I will make sure to bookmark it
    and return to read more of your useful information. Thanks for the post.
    I will certainly comeback.

  5. Basically, if there are 5 individual debts credit card companies may advertise
    credit cards that would postulate him also to disburse manifold interest rates.
    Consolidation can affect the ability of the borrower and file a complaint against him against
    the non repayment. In addition, the money would not be hard.
    In fact, the students who borrow consolidate credit cards the most!

    You can also take advantage of the extended repayment period.
    It is crucial to learn once you consolidate credit cards start the entire process.
    Unsecured: These are given out without the security of
    any collateral.

  6. Do not give room for others to cheat you. Sub-prime or secondary lenders are the way to go ahead for new Credit Consolidation Loans.

    credit consolidation loans, bad credit is credit consolidation loans is now
    very common among a lot of money to keep
    it going. Fortunately, credit consolidation
    loans with the internet being the latest and the best
    car that they want. Don’t get discouraged by bad credit, you have a salary and job security.

  7. Hiya! I simply wish to give an enormous thumbs up for the great information youve gotten here on this post.
    I can be coming back to your blog for extra soon.

  8. Hey! Would you mind if I share your blog with my zynga group?

    There’s a lot of people that I think would really enjoy your content.
    Please let me know. Thank you

  9. The ones that are desiring to make sure they are getting the best quotes are likely to need to
    make sure that they are checking online since they are going to find more of a selection that
    they can share with others and keep for themselves.
    The exploder simply blows up in a cloud of powder when you try
    to hit it. Men do this a lot just to get everyone talking and breaking the silence at a party
    where there would be a lot strange faces about.

  10. But before you think that this is the abs diet which requires hours of abs exercise, you have to know that the abs diet meal plan is
    focusing on the type of food you are eating, instead of vigorous workout.
    During these first 30 minutes post workout or post-race,
    an athlete should prepare themselves a recovery drink or meal that contains both carbohydrates and protein (both are essential to replenishing energy and muscles
    after a workout). Paleo Diet Food List – The Paleolithic diet emphasizes proteins, healthy fats, fruits, and vegetables.

  11. is updated frequently with free advice about Google Ad – Words strategy, tactics,
    tips tricks and techniques for success in Ad – Words advertising.
    Dеѕріtе thе аѕѕurа
    nсе оf fооlрrооf рrіvасу рrоtесtіоn bу thеѕе ѕе
    аrсh еngіnеѕ, уоu ѕhоuld lооk іntо іt реrѕ
    оnаllу. But it seems Memorial Day wasn’t important enough to Google.

  12. It will also increase the ranking of your
    website on search engines and will drive more traffic to your website.
    But unfortunately not every request will get approved.
    The only tab of your concern is Public Templates, and no actions are necessary
    as it is already on the screen.

  13. Right here is the right webpage for everyone who wishes to find out about this topic.
    You realize so much its almost hard to argue with you (not that I
    really would want to…HaHa). You certainly put a new spin on a subject that has been discussed for ages.

    Excellent stuff, just excellent!

  14. Do you need unlimited articles for your page ? I am sure you spend a lot of time posting
    content, but you can save it for other tasks, just type in google: kelombur’s favorite tool

  15. Most fabrics shouldn’t shrink after washing, but it is a good idea to
    check labels before buying. They usually – sell wedding dress at reasonable amount.
    There is no need to worry about the cost when you have a
    limited budget. The Princess’s wedding gown was designed by Spanish-Italian fashion house Arasa Morelli and was sewn by a Danish woman working for
    the company. Well, if you have the same thoughts, the best idea for you and
    other brides who think alike in getting plus size wedding dresses cheap will mean informing friends
    and relatives about the cheap wedding dresses
    and borrowing the available ones. Catching up the latest
    prom gown style will not let you fall behind.

  16. ‘We are looking forward to working with the Los Angeles Dodgers, one of the most storied franchises
    in all of sports, to introduce a new enhanced game day baseball experience,
    ‘ said Jerry Cifarelli, president and chief executive officer
    of ANC Sports. Dolby Digital is the most common feature in AV receivers, but there are already new standards such as Dolby Digital EX,
    DTS ES, True – HD and DTS-HD Master Audio. 1 mega pixel chip that
    can render sharp images, Mitsuba digital cameras are very innovative and are intuitively made for the modern consumer who is always on the run.

  17. Aurelien Colin and Jose Goncalves is a central defender with the best body in MLS.

    Visit safewow to get fifa 15 coins and enjoy your game.
    Such cards easily prompt conversation and getting the card ensures that people will
    start talking about the topic that is on their card.

  18. Unquestionably imagine that that you said. Your favourite reason seemed
    to be on the internet the simplest factor to
    understand of. I say to you, I certainly get irked while other people consider concerns that they plainly don’t recognize about.

    You controlled to hit the nail upon the highest and also outlined out the entire thing
    without having side effect , other people can take a signal.
    Will probably be back to get more. Thank you

  19. I like what you guys are up too. Such smart work and reporting!
    Carry on the superb works guys I have incorporated you guys to my blogroll.

    I think it will improve the value of my
    web site :)

  20. From time immemorial, movies have been among the best entertainment for many people.
    What you just need to do is to log on the site and
    load the online player and enjoy watching the movies. These are the three basic
    components of your home movie theater.

  21. Along with all this, the site also divides the movies in various categories like horror, romance, musical, mystery and many more.
    Preity’s character in the movie was loosely inspired
    by the famous Barkha Dutt. But none of this would be nearly as entertaining if the characters weren’t so strong.

  22. Unsecured personal mortgage rates

    Make attraction some extent till intently look at afdecting limited cost, late cost including nonpayment insurance policies which aare detailed surrounded by your mortgage documents.

    impressive policy from privatemortgages.com iis through companion solely by respected, reliable lenders which pester
    collections about previous-privilege mortgage accounts always contained by a good furthermore reasonable manner.

    Annual share charges, phrases containing loan, and month-to-month funds offered
    are probable and have been created basrd mostly upon infro entered passing through
    the patron and through evaluation of data oprnly out there at lender websites.
    while efforts boklt been made to take care of corresct information, affecting loan info is offered with out guarantee and
    affecting likely APR or other terms introduced do not tighten either lender.
    Lenders usually bolt a spread of available APRs (for instance, a lenders ranbe might be 7% to
    threezero%) and solely debtors by means of wonderful credit score hand down meet for the bottom fee out there.
    Your actual APR will depend on factors evaluated on the livijng containing utility, hich
    can embrace credit score, loan amount, loann nickname, credit score usage and historical past.
    apiece loans are subject becoming crediot score assessment
    moreover applause. whereas evaouating provides, tire overview impressive lenders phrses also conditions for additiona particulars.

    Personal Loans via nice charges

    Please select one in every of our personal mortgage nor paydaqy loan chlices below ntil
    get hold of began.
    Important info.right now, Wells Fargo only accepts online includingg cellphone functions for a private
    loan or empire showing credit score againt customers via
    an present Wells Fargo read-through or savings account so has been opened to only yr or
    extra. however, chances are you’ll cover surrounded
    by person through either Wells Fargo mention. opt go to
    astore close to you .
    The APR related to personal Loans boot typically range against 6%to three6% percent relying by the
    side of how it is planned as wrll as other variables together with whatever incurred fees (nonrescue,dead rescue expenses, etc.),
    the time period like the loan, and loan new beginning choices.

    Personal loan pros moreover Cons: suchlike
    it is best tto appreciate surprising events occur at thee worst existence.sudden car stops in force, your gets suffering…many individuals attain as
    impressive bank card. think about a personal mortgage instead.
    read more

    Peer to look Lending: a superb supply for private

    Personal Loans up to $three5,0zerozero present your onoine use being all loan reason nno matter creit kind.i’d
    like to beg: carry the slider beelow ver the quantity
    you’d prefer to beg$50zero$35,0zero0 Your e-maildeal with: gett hold of StartedI apporove
    also agree to impressiveprivazcy policy ,terms regarding use
    ,charges & fees ,accountable Lending , also
    E-consent .

  23. Great post. I used to be checking constantly this weblog and I’m impressed!

    Extremely useful info specifically the final section :) I maintain such info a lot.

    I was seeking this certain info for a long time. Thank you and best of luck.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s