WE DON’T COMPROMISE! Well actually, you do

There’s a truck advertisement out there with the tag line of “WE DON’T COMPROMISE!” That sounds good, but actually they do. Are there other vehicles that have a better ride or a lower cost or better fuel economy or the option of putting the top down? Of course there are; they’re generally called cars. That truck manufacturer has compromised those other benefits for the major benefit of hauling stuff.

All products are compromises, and with any product, the trick is finding the perfect balance between matching the need with everything else, including the ability to actually manufacture the product at a competitive cost.

Which brings us to a commonly asked question about Franklin Electric’s variable-speed, constant pressure SubDrive product, “Can I repair the components inside?”

The answer is “no” and the reason has everything to do with balancing size, manufacturability, cost, features, and reliability. As with any electronic-based product today, to get there requires state-of-the-art manufacturing technology. This is exactly what we have at Franklin Electric’s facility in Grant County, Indiana where SubDrive is manufactured. This manufacturing technology is same or very similar as to what is used in your cell phone or computer and it results in a small, very reliable package at a competitive cost. But much like your cell phone, the end product, as good as it is, is not repairable.

Could SubDrive (or your cellphone) be made totally repairable, right down to the component level? It could, but your customers wouldn’t be able to afford it, it would be terribly unreliable because of all the connections, and it would physically be so big as to take up the entire bed of your truck. That truck of yours may be a compromise, but perfect for the job.

2 thoughts on “WE DON’T COMPROMISE! Well actually, you do

  1. That’s understandable for individual component repairs, but for plug-in circuit boards and major components, that explanation doesn’t hold water. No pun intended. A lose wire can easily be repaired. Your solution would be to have me buy a $2800+ control box because of an easily repairable fault. I can easily replace the electrolytic capacitors should they fail. You can, too. It just seems you don’t want to. You’d rather I spend the aforementioned $2800+ for a new unit. Everything isn’t necessarily disposable. Many failures probably aren’t reasonably repairable. Many are, though, and as a manufacturer that should be concerned about customer satisfaction, you need to realize that we don’t all have that $2800+ to shell out every couple of years when your product fails. Needless to say, I am the not-to-proud owner of a 2-year-old Subdrive 300 that just failed.

    • You’re right on the money on your analysis of Franklin’s strategy. All I can say is that Franklin is giving their competition a great weakness to exploit. Someone will rise to the occasion and then they will get my business. Franklin, then, will have to change their policy,but for me, it will be too late.

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