Sometimes with all the marketing and sales advice out there on how to manage and grow your business, it’s easy to forget how important it is to do the simple things right. Yesterday, I ran across this blog post, Carpe Diem, from a professional colleague at Franklin Electric. At first glance, her post may not seem as if it applies to your water systems contracting business, but read on. The real life lesson here applies just about anywhere, and especially to your business. It makes the point so well, I decided to use it as this week’s Franklin in the Field post. Even when you think things are going well, don’t be the guy who doesn’t call back; someone else will.
Some scary stuff has been happening in my town. Someone has been lying in wait at apartment complexes and attacking residents as they come and go. As part of its reporting on the story, a local news program decided to include a segment on self-defense, including a demonstration of technique. Out of the blue, my brother got a call to lead that demonstration.
My brother is an expert in Bujinkan Budo Taijutsu. He operates a dojo in his hometown, where he offers instruction, hosts seminars, and provides a gathering place for fellow students of the art. He’s still trying to get some traction for his business, as it’s not yet widely recognized in the area. He was thrilled to get the call from the TV station, but he was also pretty surprised.
The filming went off without a hitch, and the segment looked great. (Watch it HERE. Tell me he’s not awesome!)
During the course of the filming, curiosity got the better of my brother. Before the crew left, he asked the reporter why she had selected him over anyone else. Her answer offered an immediate object lesson:
You were the first person to call me back.
No one will argue that hard work and a good product are essential to success. Others would extol the necessity of good marketing, the right price point, and brand building. And I agree wholeheartedly. What I learned in that TV reporter’s answer, however, was the importance of seizing the moment. I have to be ready to jump on opportunity–which means I must also be alert and watchful for any potential.
My brother’s business wouldn’t have suffered if someone else had returned that call first. He would have kept doing what he’s doing, working hard to bring students into his dojo and share his passion. In fact, he’ll keep doing that anyway. Since he did call back, though, he’s certainly better for it. A few more people know about him, he has a terrific video segment to boost his credibility, and his confidence got a shot in the arm.
When opportunity knocks, make sure you’re listening–and then open the door.