Like me, many of you are headed to Virginia Beach this weekend for the South Atlantic Well Drillers’ Jubilee. And many of you aren’t.
There are dozens of reasons not to go this year: the weather is good and you could be in the field, you don’t want to spend the money to get there, you’re apprehensive about the change in venue. I very firmly believe, however, that every one of those reasons is counterbalanced by a reason TO GO–and then some. I’ve written about a few of them in the past, so rather than reinventing the wheel (or the blog post), I thought I’d re-post it here. Before I do, I also want to share some comments from a colleague, which I think sum it all up.
Bring people together who share interests–vendors and customers alike–and give them a chance to share ideas in non-threatening, small group settings. Create opportunities for enrichment. Solve problems. Send people home feeling as if they accomplished something and eager to return the next time.
So here’s my own post from a few years ago. Think about it. There’s still time to get to Virginia Beach. The National Groundwater Expo is coming up later this year in Nashville, and chances are that your own state’s show isn’t too far off either. Which one will you attend?
The South Atlantic Jubilee was held a few weeks ago in Myrtle Beach. Like most trade shows in recent years, attendance was down and the usual theories were passed around as to why. These included: the economy in general, the sad state of the housing industry, and at the other end, “it’s so dry that everyone is out busy working.” I also heard that between the state shows, distributor open houses, and national shows, contractors are just simply weary of trade shows in general. However, the most interesting comment came from an attendee who said, “I used to come here to gather the latest product literature, but I don’t think I need to anymore. You guys have it all on the web”. True enough, but that got me thinking of all the other reasons to attend a trade show.
To begin with, if you’re there to look at product, there’s no better place. The web is terrific, but there’s nothing like looking at new products in person and interacting with the manufacturer’s personnel. You can touch and feel, ask questions, and then perhaps, wander over to their competitor’s booth to compare their products and talk to their people. The web just doesn’t provide that opportunity.
Of course, most states require some type of annual continuing education. There’s generally no better place to get that than at a trade show. It’s 1-stop shopping. This year, the South Atlantic Jubilee offered over 2 days of non-stop classes. And, the feedback that is collected every year on these came in at an all-time high.
Finally, trade shows are a chance to get away from the daily routine for a while and interact with the many other professionals in our industry. And, when you get home, the web is still there, with all the literature.