Last week at the Kansas Groundwater Show in Hutchinson, Kansas, I met Bruce Reichmuth of Hydro Resources (formerly Henkle Drilling) out of Garden City, Kansas. Bruce is in a small and unique club in our industry: once a week, he goes on the air at KIUL Radio 1240 AM and talks about water wells, drilling, pumps, and just about anything else having to do with groundwater.
It all started a few years ago when Henkle Drilling changed their name to Hydro Resources. To make sure that their customers knew about the name change, Hydro bought a few spots on KIUL. That relationship lead to the host of Mid America in the Morning to ask Bruce to be a one-time guest on the show to talk “a little bit about water wells.”
Pretty soon it was once a week, and two years later, Bruce is still at it. Every Thursday morning around 9:40, Bruce is on the air at KIUL to talk about a groundwater topic. Topics range from seasonal considerations, drought conditions, how pumps work, simple trivia, drilling methods, and even constant pressure systems – anything that educates the audience about groundwater. Sometimes Bruce will bring a guest with him such as a fellow employee or even an unsuspecting pump salesman. On yesterday’s show, Bruce discussed the Kansas Groundwater Convention and shared some of the McEllhiney Lecture (underwritten by Franklin Electric).
Bruce says he keeps asking the station, “Are you sure you want to keep doing this? This is all very interesting to me, but are you sure it’s that interesting to your listeners?” The reply is always the same, “YES! What you’re talking about is critical to this area and our listeners want to hear and know more about it.”
It’s actually been interesting enough that Bruce’s expertise has generated another show on KBUF 1030 AM. That show is called “Water Well Wednesday” and airs live during the “Today in Agi Business” program by John Jenkinsen. This is the live broadcast from Hydro Resources’ offices once every other month.
Granted, Garden City, Kansas is a unique market area and Bruce’s radio segments wouldn’t garner the same amount of interest in Chicago or Atlanta. But it does show how important it is to provide the general public with expertise and knowledge on groundwater. Just a few minutes a week is going a long way in western Kansas.